Wuchuan’s Village Live Stream IP Delivers Rural E-commerce and Tourism Gains in Guizhou

According to Xinhua News Agency, Wuchuan Gelao and Miao Autonomous County under Zunyi City, Guizhou Province, has created an original public welfare live-streaming brand named Village Live Stream, a tailored digital platform designed to expand market access for local agricultural specialities.

Farmers carry self-produced farm goods to designated live-streaming venues at village hubs, where end-to-end services are fully available. Live broadcast sales, unified packaging and dispatch, as well as direct revenue settlement can all be completed on site without intermediate traders cutting into household earnings. The model eliminates logistical and sales barriers that previously restricted small-scale rural producers in mountainous inland regions.

Since the brand’s launch one year ago, local operators have hosted more than 1,800 dedicated agricultural live sessions across the county. Cumulative online turnover for regional farm produce has exceeded 10 million yuan, generating steady formal and flexible work opportunities for over 400 local residents. Roles span live presenters, product sorting staff, packaging operatives and delivery coordinators, opening new income channels for rural dwellers with limited off-farm employment options.

Each live broadcast session integrates product marketing with footage of mountain landscapes, traditional rural architecture and local ethnic folk customs unique to Wuchuan. Real-time footage of terraced farmlands, characteristic rural dwellings and local handicraft production reaches nationwide online audiences, raising external awareness of the county’s countryside scenery and ethnic cultural resources.

Inbound leisure travel operators have rolled out targeted rural tourist itineraries aligned with content featured in the live streams. Visitors travel to experience local agritourism, ethnic catering and handcraft workshops, forming integrated links between digital retail and rural cultural tourism.

Local authorities maintain zero-commission public welfare operation rules for the entire live-stream framework, removing financial burdens for participating farmers. Ongoing training programmes equip village residents with live presentation, online customer service and basic e-commerce operational skills, enabling a growing cohort of native grassroots presenters to take charge of daily broadcast sessions.

Digital rural infrastructure including stable broadband coverage and shared live-streaming equipment will continue to be rolled out across more administrative villages within Wuchuan. Further iterations of the Village Live Stream scheme will introduce themed broadcast sessions centred on seasonal harvests and ethnic cultural events to sustain steady online sales volumes and continuous growth in rural cultural tourism footfall.