Cool Climate and Cultural Heritage Fuel Flourishing Summer Long-stay Tourism Across Guizhou

As early summer temperatures rise across large swathes of China, numerous destinations in Guizhou province have opened their doors to nationwide visitors, drawing crowds seeking mild weather and immersive rural getaways, supported by high-altitude terrain, intact ecological landscapes and consistently low summer temperatures. According to CRI Online Guizhou Channel, enquiries for rural homestay accommodation have surged since late May, with advance bookings for stays starting from late June hitting full capacity at many village properties across the region.

In Shanbao Village within Jiuba Town, Tongzi County under Zunyi City, the Yang Family Courtyard homestay fielded constant reservation calls throughout recent weeks. All of its more than 30 guest rooms are fully pre-booked, with incoming visitors travelling from Beijing, Shanghai and other major cities; multiple groups have already checked in ahead of the official summer holiday period. Long-stay summer retreats have become a regular yearly feature for local village hospitality businesses.

Jiuba Town holds a permanent resident population of just over 20,000, yet receives more than 120,000 seasonal visitors every summer travel window. The town operates 980 rural homestays in total, recording an overall pre-booking rate of 70 per cent, with tourists originating from Chongqing accounting for over 60 per cent of all guests. Many visitors return year after year for summer cooling breaks and have purchased residential properties locally, turning Jiuba Town into a popular secondary residential zone tailored to slow living and wellness pursuits.

Yiaolongshan Town, also in Tongzi County, mirrors this uptick in tourist footfall. Seventy rural homestays here offer over 4,000 long-stay beds, which are steadily filling with seasonal guests. Weekly occupancy figures stabilise at around 60 per cent each weekend.

Songtao Miao Autonomous County in Tongren City blends distinctive Miao ethnic culture with wellness long-stay tourism to craft immersive rural experiences. The Miao Courtyard homestay, situated within the Miao King City scenic zone, has been renovated from eighteen original Miao folk dwellings, creating living spaces that blend rustic rural charm with artistic touches. Close to thirty long-term visitors from Beijing, Shanghai and Chengdu reside here at present, taking part in tea picking on mountain plantations, intangible cultural heritage tie-dye workshops, countryside farming activities and landscape sketching sessions. The homestay soft-launched operations this April, welcoming over 400 visitors to date, with the longest continuous guest stay stretching to sixteen days.

Anshun’s long-stay tourism market also sees sustained inflows of out-of-province visitors, forming tight-knit residential communities made up predominantly of property owners from other regions. One residential complex in Anshun Economic & Technological Development Zone has sold nearly 900 housing units by mid-May this year, with occupancy levels for seasonal long-stay accommodation climbing steadily annually. More than 90 per cent of residents within the compound relocate from other provinces, drawn by the area’s agreeable climate and well-preserved natural surroundings. Many temporary summer visitors evolve into permanent local residents, choosing to spend both summer and Lunar New Year holidays within Anshun’s urban and rural neighbourhoods.

Guiyang’s Gui’an New Area and Wudang District also face overwhelming pre-booking demand for seasonal accommodation. Xiayuan Village in Pianpo Township operates a collective village homestay spanning more than 400 square metres, transformed from an idle former village administrative building via targeted minor renovation and refined operational planning. The venue integrates Buyi ethnic folk characteristics with minimalist contemporary design, earning consistent praise from domestic travellers for its clean air, verdant scenery, welcoming local residents and attentive service standards.

Guizhou’s local authorities keep rolling out upgrades to rural accommodation infrastructure, cultural experience programmes and supporting public services to sustain the momentum of long-stay cooling tourism. More village idle public premises and traditional ethnic courtyard buildings will undergo adaptive renovation into themed homestays across prefectures throughout the following months. Local operators will expand integrated activity offerings covering agricultural experience, handicraft creation and folk cultural performances to deepen visitor engagement with regional rural life. The steady flow of domestic long-stay visitors will maintain robust development for Guizhou’s ecological and cultural tourism sectors over successive summer seasons.