Spring Cultural and Tourism Integration Boosts Consumption Vitality Across China

As spring arrives in March, regions across China are advancing the integration of culture and tourism under the principle of "shaping tourism with culture and highlighting culture through tourism". A series of localized new cultural and tourism scenarios have not only enriched the supply of high-quality cultural and tourism products, but also effectively stimulated strong momentum in the spring consumer market.

In Gankeng Ancient Town, Shenzhen, Guangdong Province, the ongoing "Flower Festival" has attracted a large number of tourists. Relying on a Hakka ancient village with a history of more than 300 years, the local area has integrated natural landscapes with the characteristics of Hakka dwellings. Bougainvillea, the city flower of Shenzhen, is endowed with the spiritual connotation of "growing upward and being tenacious". 

Gankeng Ancient Town has upgraded its landscape through large-scale planting of bougainvillea and introduced traditional cultural activities such as Hanfu parades, flower feasts and intangible cultural heritage handcrafts. Data shows that the tourism revenue of this area has increased by 11.3% year-on-year recently.

The space for cultural and tourism integration is also expanding to urban public areas. Relying on the unique water network resources and historical context of the Jiangnan water town, Suzhou, Jiangsu Province, has launched a new "water-based research" scenario. 

Primary and secondary school students across the country can participate in the local "Spring Vacation One-Card Pass" activity, which allows them to board cruise ships directly after getting off high-speed trains. 

The route connects urban cultural landmarks such as Humble Administrator’s Garden, Suzhou Museum and Shantang Street, turning the urban water system into a real-scene cultural classroom.

All regions are seizing the upcoming consumption opportunity of the "Spring Vacation" combined with the Qingming Festival, actively promoting in-depth integration of culture and tourism. 

By integrating cultural connotation into tourism scenarios, they are making culture a strong driving force for the high-quality development of the cultural and tourism industry, continuously releasing spring consumption vitality and boosting the steady development of the regional economy.