Xiaohongshu Unveils Comprehensive AI Governance Guidelines at First AI Governance Open Day
As artificial intelligence (AI) technology deeply penetrates the field of content creation, balancing technological innovation with the health of the community ecosystem has become a crucial issue for platforms. Recently, Xiaohongshu held its first AI Governance Open Day in Beijing, systematically announcing the platform’s complete governance propositions for AI-generated content, with authenticity and original value as the fundamental criteria. The platform encourages AI to serve as a creative amplifier while opposing its use as a tool for fraud and low-quality content production.
Guangming Net reports that Xiaohongshu’s AI governance propositions are divided into two major sections: "AI content and behaviors encouraged by the platform" and "AI content and behaviors opposed by the platform", providing clear guidance for creators. Since the beginning of this year, Xiaohongshu has continuously strengthened its AI governance efforts, issuing relevant announcements to regulate AI content marking and crack down on AI-managed accounts.
In terms of encouraged directions, Xiaohongshu welcomes creators to use AI as a creative amplifier to produce high-quality content with aesthetics, narrative and real information added value. Specifically, it includes three categories: using AI to enhance the information value of works, such as popular science content that visualizes complex knowledge; using AI to create recognizable virtual characters or conduct secondary creation of existing IPs; and relying on AI for visual creation, such as artistic illustrations, paintings and plot-driven cinematic short films.
In practice, some creators have explored valuable AI creation paths. A graduate of traditional Chinese painting from the Central Academy of Fine Arts used to spend nearly a month polishing a single work, and her static paintings were difficult to present vividly due to the lack of animation production capabilities. Now, AI has helped her break through technical bottlenecks, greatly improving the richness and viewability of her works. She believes AI serves as a visual effect amplifier in the final stage of creation, while the originality, core ideas and every hand-drawn stroke remain her own work.
While clarifying the encouraged directions, Xiaohongshu has also sorted out four types of AI behaviors explicitly opposed by the platform: using AI for illegal operations, fraud, infringement, and low-quality creation. Specifically, the platform opposes AI fully managing accounts and abetting account manipulation that disrupts community order; opposes using AI to imitate celebrities, fabricate personas, falsify personal experiences, spread false information, spoof classic works and conduct low-quality marketing using hot topics.
It also prohibits using AI to infringe on portrait rights and copyrights, as well as mass-producing homogeneous content, generating sensational extreme images or spreading negative values. Guangming Net notes that Xiaohongshu will take gradient measures according to the severity of violations, including restricting exposure, issuing warnings and banning accounts; accounts fully managed by AI without real human participation will be banned.
At present, Xiaohongshu is further improving its AI governance mechanism, strengthening the identification and supervision of AI-generated content, and guiding creators to use AI in a standardized manner. The platform will continue to optimize its governance guidelines in line with the development of AI technology, safeguarding the foundation of sincere sharing in the community and protecting the space of real creators. This practice not only demonstrates Xiaohongshu’s sense of responsibility in technological development but also sets a positive example for the healthy development of the content creation industry in the AI era.
