AI Drives Transformation of China’s Home Appliance Industry Towards Intelligence and Green Development
In recent years, artificial intelligence has been driving the traditional home appliance industry into a new development stage, transforming home appliances from simple "cooling and heating tools" into intelligent terminals with perception, learning and decision-making capabilities.
This year’s Government Work Report proposes to "create a new form of intelligent economy" and "further expand the 'Artificial Intelligence +' initiative". These policy signals have provided clear development opportunities for the home appliance industry, prompting enterprises to explore new growth points amid the trends of intelligence and greenization. Recently, a senior executive of Aux Home Appliances Group shared insights into intelligent manufacturing, consumption upgrading and other topics, combining the enterprise’s practical experience.
He noted that the policy propositions are not only a national strategic deployment but also a guide for the home appliance manufacturing industry to transition from "manufacturing" to "intelligent manufacturing". For enterprises, this means home appliances are no longer just cold machines, but have evolved into "intelligent living entities" with perception, thinking and decision-making capabilities, serving as important nodes connecting users’ better lives.
To keep up with this trend, the enterprise adheres to the dual-drive strategy of "independent and controllable technology" and "in-depth scenario integration". It focuses on consolidating the core technology base to ensure key technologies are firmly in its own hands, reshaping the intelligent interaction experience so that products can truly understand user needs through AI technology, rather than just achieving simple networked control. Additionally, it is promoting the "whole-house air ecosystem", where air conditioners will no longer be single devices but coordinate with fresh air, purification, humidity control and other systems to form a "home air butler", realizing integrated intelligent management of temperature, humidity, cleanliness and other indicators. The enterprise has also deepened integration with smart ecosystems and integrated advanced technologies such as voice recognition and AI energy-saving chips into its products to form systematic solutions meeting user needs.
Regarding the policy of "promoting stable consumption growth" and "supporting the trade-in of consumer goods", the senior executive emphasized that the trade-in policy is not only an important measure to stimulate consumption but also a key driving force for the high-quality development of the industry.
To seize the policy dividend, enterprises need to upgrade services from traditional "after-sales maintenance" to "full-life-cycle services". Consumers pay increasing attention to service experience while choosing products. Enterprises should establish higher-standard service systems, including extending warranty periods and improving installation and after-sales support, to eliminate users’ worries. They should also shift services from passive response to active management, using intelligent device networking and remote diagnosis technology to identify potential equipment problems in advance and provide proactive maintenance services. Meanwhile, innovative channel models should be adopted to ensure policy dividends truly reach consumers, offering them more convenient and cost-effective experiences during the trade-in process.
Against the backdrop of the "dual carbon" goals, green and low-carbon development has become an important direction for industrial transformation. The senior executive stated that green low-carbon development is the background of high-quality development and the social responsibility of home appliance enterprises. The enterprise regards the "dual carbon" goals as a catalyst for technological innovation, practicing green concepts in all aspects from product R&D to production and manufacturing, and striving to be a leader in green life. It pursues energy efficiency breakthroughs in R&D, builds a low-carbon industrial chain in green manufacturing, and promotes the popularization of green concepts in social responsibility.
Looking ahead, the enterprise will continue to increase investment in technological innovation, continuously explore intelligent manufacturing, green development and service upgrading, and strive to create a more comfortable and healthy life experience for users in the intelligent economy era.
