Chinese Enterprises Accelerate Overseas Transformation: Branded, Ecological and Localized Development Becomes New Path

In recent years, many regions in China have actively held global investment promotion conferences, promoting a strategic transformation in enterprise exports. Enterprises have gradually moved away from the single product export model and moved towards a new development path of "branded overseas expansion, ecological cooperation, and localized deep cultivation", showing strong vitality in the process of deepening opening up. Currently, the 139th China Import and Export Fair (Canton Fair) is being held in Guangzhou, serving as an important platform for Chinese enterprises to connect global resources and realize the transformation from "trade going global" to "system going global".

China Trade News reported that during the Canton Fair, time-honored Chinese brands Wang Laoji and Baiyunshan Hanfang Modern Pharmaceutical Co., Ltd. held global investment promotion conferences simultaneously. Leveraging the exhibition platform to gather global merchants, they further expanded their overseas market layout and became typical representatives of the transformation of Chinese enterprises going global. As the global consumption trend of natural and healthy products sweeps the world, the compound annual growth rate of the global plant beverage industry has been close to 10% in the past five years, providing broad space for relevant Chinese enterprises to go global.

Wang Laoji has continuously deepened its global market layout over the years. Its sales network now covers more than 100 countries and regions around the world, and its overseas market scale has achieved a 6.5-fold leapfrog growth in ten years. To adapt to overseas consumer demand, Wang Laoji has launched younger new products such as sparkling herbal tea. With its healthy and cost-effective characteristics, it fits the local consumption trend and has successfully entered the mainstream consumption scenarios in markets such as the United Kingdom. During this Canton Fair, ten regional representative enterprises from South America, Africa and Central Asia signed distribution agreements with Wang Laoji, covering multi-level channels such as retail, catering and circulation, promoting the extension of its global channel network from mature markets to potential markets. In the future, Wang Laoji plans to add more than 60 partners with leading channel strength in various countries and regions to further expand its global market share.

Baiyunshan Hanfang, on the other hand, takes standard-based overseas expansion, technological breakthroughs and brand empowerment as its core path, creating a model for the standardized and internationalized overseas expansion of China's big health industry. The international business standard for Ganoderma spore oil formulated by it has filled the gap in international market standards for this category, promoting traditional Chinese medicine products to go global with high standards and high quality. Nanfang Daily reported that since the beginning of this year, Guangzhou Pharmaceutical Group has achieved remarkable results in overseas investment promotion, making successive breakthroughs in Spain, Portugal, the Middle East, Latin America and Southeast Asia. The preparation of its Vietnam company has entered a substantive stage, and its domestic and foreign market networks have been continuously improved.

Currently, Chinese enterprises going global are showing three major shifts: from "going out" to "integrating in", from "having products" to "having systems", and from "doing trade" to "building ecosystems". As an important window for China's opening up, the Canton Fair has built an efficient cooperation platform for Chinese enterprises and overseas merchants, helping enterprises connect global resources and enhance brand influence. According to data from the General Administration of Customs, the number of overseas brand registrations by Chinese enterprises has increased by more than 15% annually in recent years, and the effectiveness of branded overseas expansion has gradually emerged.

At present, the willingness of Chinese enterprises to go global continues to strengthen, and their internationalization pace is accelerating. Overseas Chinese businessmen also actively play a bridge role to help Chinese enterprises connect with local markets. Singapore Sheng Sheng F&B Industries Pte Ltd plans to assist relevant Chinese institutions in holding a global investment promotion conference in Singapore this year, further promoting Chinese food to enter the Southeast Asian market and deepening Sino-foreign food trade cooperation.

In the future, with the continuous deepening of opening up, China will continue to build more international cooperation platforms like the Canton Fair, guiding enterprises to focus on brand building, ecological cooperation and local deep cultivation, and constantly improving product quality and alignment with international standards. At the same time, it will further optimize the business environment, support enterprises to strengthen their overseas market layout, promote higher-quality development of Chinese enterprises going global, and let more Chinese brands go global and gain world recognition.