6th China International Consumer Products Expo Concludes with Record-High Vitality

The just-concluded 6th China International Consumer Products Expo (CICPE) has vividly demonstrated the popularity of this national-level consumer feast through a series of record-high figures. According to the organizers, the total exhibition area of this expo reached 143,000 square meters, with cumulative visitors exceeding 340,000. The main venue recorded over 60,000 visitors on April 18 alone, and international exhibits accounted for 65% of the total. All these indicators, including exhibition area, cumulative and single-day visitors, and the proportion of international exhibits, hit a new high in history.

Xinhua News Agency reported that the 6-day expo, which ended on April 18, attracted 3,413 consumer product brands from 67 countries and regions, with the proportion of international exhibits increasing by 20 percentage points compared with the previous session. The bustling scene at the expo reflects the strong vitality of China’s consumer market and its profound appeal to the world.

Policy empowerment has laid a solid institutional foundation for the expo’s success. During exchanges with many exhibitors, it was deeply felt that the policy advantages of Hainan Free Trade Port have provided strong support for the development of global brands. As an important window for displaying technological achievements and an efficient platform connecting the Chinese market with global purchasers, CICPE, relying on unique policy support, enables exhibits to achieve rapid customs clearance, bonded display, on-site sales and duty-free sales, directly completing the transformation from “exhibits to commodities”.

This policy support has significantly reduced the operating costs and market access thresholds for exhibitors, allowing more products to enter the Chinese consumer market. An exhibitor from a domestic intelligent home brand said that they decided to participate in the expo immediately after receiving the invitation, noting that CICPE is an important channel to showcase the strength of “Made in China” to the world.

The expo has gone beyond a simple “exhibition” and become an important carrier for coordinated efforts in “bringing in” and “going global”. On the one hand, various activities held during the expo have helped participating enterprises gain in-depth understanding of policies and explore business opportunities, promoting many of them to transform from “exhibitors” to “investors”. There were both first-time participants and “full-time participants” who have attended all six sessions.

On the other hand, the newly established offline purchaser service center during this expo was bustling with activity, holding multiple supply-demand matching meetings and reaching cooperation intentions and firm orders in various fields, witnessing the “two-way rush” between Chinese high-quality products and the international market. Over 65,000 domestic and foreign professional purchasers attended the expo, further releasing the platform’s value.

Demand-driven growth has activated the endogenous momentum of the consumer market. The enthusiasm of consumers is the most direct reflection of the expo’s popularity, reflecting the strong demand for consumption upgrading in China. A total of 44 new product launch events were organized, with 277 new products released, doubling the number of events and new products compared with last year.

For domestic consumers, the gathering of global high-quality brands has made the wish of “shopping around the world at home” a reality. Meanwhile, many foreign visitors also attended the expo to shop, allowing them to share the achievements of China’s consumer market development.